Sr. Business Development, Digital Services

Requisition ID:  1644

Torrance, CA, US, 90501

Workstyle:  Hybrid
Shift:  1st
Salary Range:  $79,700.00 - $119,600.00

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it’s a joyful one.  We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. 

 At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success.  We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

Developing and executing product and business strategy in a world of rapid technological and social change requires a highly capable, highly knowledgeable, and highly engaged team.
The Digital & Data Business Planning Department is tasked with navigating the strategy and execution for Honda's future digital services. The team will focus on building and sustaining Honda's core brand values and enhancing brand image and competitiveness in the marketplace by developing new businesses, features, products, and services in the digital domain with responsibility for their customer value, competitiveness, and profitability for Honda in North America.
We are seeking a passionate and experienced Digital Services / Connected Vehicles Senior Business Development Specialist who will be responsible for business aspects from ideation of future services through go-to-market planning. This is an opportunity to contribute to a rapidly evolving and increasingly important part of Honda's digital services platform.

Key Accountabilities

Strategic Planning and Ideation

  • Collaborate with cross-functional teams to develop a strategic vision for digital services and connected vehicles.
  • Ideate and conceptualize future services, considering market trends, customer needs, technological advancements, and corporate initiatives

Market Analysis and Opportunity Assessment:

  • Conduct market research to identify growth opportunities and potential service offerings.
  • Analyse competitive landscape, customer preferences, and industry trends to inform business decisions.

Go-to-Market Strategy:

  • Develop and execute comprehensive go-to-market plans.
  • Define target customer segments, pricing models, distribution channels, and promotional strategies.

Partnership and Collaboration:

  • Establish and nurture relationships with external partners, including technology and service providers.
  • Collaborate with internal stakeholders (product, engineering, marketing) to align business goals and execution.

Revenue Generation and Monetization:

  • Identify revenue streams related to subscription models, value-added services, revenue share, and data monetization.
  • Create business models that prioritizes customer value, customer experience, while aligning with corporative goals and delivering profitability.

Qualifications, Experience, and Skills

  • Bachelor’s degree is required, ideally with a major in Business, Marketing, Engineering or related field or equivalent work experience.
  • MBA preferred.
  • 6+ years of experience in a product management, product planning, product marketing, business development, strategic partnerships, consulting, or engineering role.
  • 6+ years of experience in technology subscription or service-based products in a B2C or B2B environment, including use case, requirements definition and business modelling. This includes automotive, connected car, software, media and/or Internet of Things (IoT).
  • 3+ years of experience evaluating and analyzing data and analytics, specifically for recurring, subscription-based revenue with attention to detail and data-driven decisions.
  • Problem Solving: Ability to thrive in ambiguous environments and work at strategic and tactic levels simultaneously.
  • Self-Driven: Ability to work independently and respond rapidly in a fast-changing environment.
  • Results Oriented: High level of attention to detail while maintaining vision of the larger business objectives and meet company goals.
  • Bias For Action: Strong sense of product / domain ownership and bias for action.
  • Financial Literacy: Interpret financial data, evaluate ROI, and make informed decisions.
  • Negotiation Skills: Negotiate contracts, partnerships, and deals to drive business growth.
  • Sales Pitch: Articulate the value proposition of digital services to stakeholders and leadership.
  • Effective Communication: Clearly convey complex concepts to both technical and non-technical audiences.
  • Cross-Functional Collaboration: Work closely with product teams, engineers, marketing, and sales to align business goals.
  • Presentation Skills: Deliver compelling presentations to executives, internal teams, and clients.
  • Agile / Scrum product owner certification or experience.


  • Hybrid

Benefits and Total Rewards

What differentiates Honda and makes us an employer of choice?

 Total Rewards:

·    Competitive base salary 

Pay will be based on several variables that include, but not limited to geographic location, work experience, education, etc.
·    Annual Bonus

·    Industry-leading Benefit Plans (Medical, Dental, Vision)

·    Paid time off, including vacation, paid holidays, sick time, and personal days

·    401K Plan with company match + additional contribution

 Career Growth:

·    Advancement opportunities

·    Career mobility 

·    Education reimbursement for continued learning

·    Training and Development programs

 Additional Offerings:

·    Wellbeing program

·    Community service and engagement programs

·    Product programs

·    Free drinks onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

Bring the Future

Honda is driven by a passionate workforce that is proud of the quality products we produce and the goals we aim to accomplish. Our associates charge forward through guidance of the Honda 2030 Vision: Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives. 

You’re invited to
bring your skills, bring your background, and  bring the future at Honda. 

Apply today.  

Dream. Create. Drive. Repeat.

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