Media Strategist

Job Purpose

EX3- Media Strategist

AHFC Marketing Communications is responsible for managing and implementing digital-first media strategies and tactics and overseeing media performance with an eye on driving sales and finance contracts with AHFC.

The Media Strategist role includes building strategic and innovative plans, identifying and presenting new audience and data-driven solutions to drive marketing and business objectives, optimizing campaigns to deliver on KPIs, generating key insights and using best practices through interdepartmental communications.

Additionally, the Media Strategist drives strategies and tactics particularly in Paid Search, Paid Social, Digital Media, Programmatic, among others – all enhanced through data and ad-tech platforms. This includes identifying best practices, driving innovation, and executing plans efficiently and effectively to deliver on KPIs.

Key Accountabilities

Key Accountabilities include but not limited to:

• Create Digital-first media strategies and tactics that ladder back up to core Marketing objectives for AHM Sales incentive campaigns, and critical countermeasure plans
• Establish media strategies and tactics around key initiatives including but not limited to Grad and Military audiences to engage with buyers in-market.
• Work closely and oversee relationship with the creative, media and paid social agencies
• Develop and implement the creative strategy, planning and execution of AHFC consumer-facing general market and multicultural advertising campaigns
• Work on a variety of AHFC’s digital web initiatives as guided by our IT team and Enterprise CX team
• Coordinate with AHM social media teams and agencies for posting and scheduling campaign content
• Support Enterprise-wide sales and marketing projects and act as a liaison between Honda and Acura brand sites and AHFC

Qualifications, Experience, and Skills

• Bachelor’s degree required; degree in Marketing or Business preferred
• 3-5+ years’ work experience with media planning, digital media operations, programmatic buying, paid search, ad-tech platforms, and campaign management/execution and analysis
• Experience in Brand Management, Communications Strategy and Development, and Campaign Performance Analysis

• Experience with campaign production and asset production, website design or re-platforming and agile methodology a plus
• Automotive industry experience is a plus

Other Job Specifics

• Solid understanding of multiple media platforms and channels including (Google Marketing Platform, DMP/CDP, Data Privacy, Paid Search, Programmatic Buying Practices, Media Measurement Tools, etc.)
• Strong analytical and interpretation skills to drive action from insight and tell simple stories using quantitative and qualitative data.
• Excellent communication and writing skills, Strong project management and collaboration skills
• Experience with budget management

Hybrid work style: (Remote and 1 day in the Torrance Office Required) 

Salary Grade Level

• $81,800-$122,700

Pay will be based on several variables that include, but not limited to geographic location, work experience, education, etc.

Working Conditions

• Annual Bonus
• Lease Car Program
• Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, paid holidays, sick time, personal days
• 401K Plan with company match + additional contribution
• Advancement opportunities
• Education reimbursement for continued learning
•  Wellbeing program
• Community service and engagement programs
• Free drinks onsite