MarTech Business Analyst

Requisition ID:  1569

Torrance, CA, US, 90501

Workstyle:  Hybrid
Shift:  1st
Salary Range:  $86,700.00 - $130,000.00

Job Purpose

The Consumer Applications unit is responsible to manage and support AHM websites and digital assets that act as digital showrooms and vehicle information source for online customers to research and learn about the various product lines that Honda offers and supports. 
This position is the Business Analyst role that acts as the subject matter expert for customer experience across all Consumer Applications brands and products during the customer’s online journey while researching products and services, this position requires excellent business acumen and communication skills to work with business users and stakeholders to capture and document requirements, create and manage scope, and provide support to technical teams. You will report to the MarTech Team Manager and partner with our Product and Marketing teams to support the evolution of the MarTech stack

Key Accountabilities

  • Responsible for the analysis of client requirements: identification, definition and organization related to client functional requirements. Partner with cross-functional stakeholders to gather and develop requirements in support of MarTech initiatives.  
  • Analyze data to understand the competitive landscape, the customer behavior pattern, the website conversion funnel and provide actionable insights to support sales and customer growth.
  • Develop and maintain MarTech system and process documentation and provide training to users across the business to support internal knowledge sharing and enablement.
  • Maintain close relationships with our vendors to stay up to date on platform evolution, to ensure we follow best practices and to maximize our return on investment. Provide support for the project team, working closely with the architect, interacts with all levels throughout organization as well as outside vendors.
  • Ensure the quality of the project by developing test scenarios and participating in the testing phase.
  • Ensure compliance with data privacy regulations and implement security measures to protect customer data in alignment with data governance policies.




Qualifications, Experience, and Skills

Minimum Educational Qualifications 
BA/BS or master’s degree in marketing, management information systems, computer science, business, or equivalent working experience.

Other qualifying requirements:

  • 5+ years of experience working in around the MarTech landscape with proven proficiency in tools such as marketing automation, web analytics and customer data platforms. 
  • Strong analytical and logical thinking ability, a strong knowledge of Excel, pivot tables, charting and databases. Participate in business meetings and walkthroughs to analyze problems giving business user support. · Advanced ability to research, analyze impact, and suggest solutions for complex problems.
  • Advanced ability to develop and update technical design specifications, diagrams, flowcharts, architecture documents, and deployment plan.
  • Working knowledge of software engineering, software development, solution architecture and implementation of medium to large scale systems across multiple platforms.
  • Advanced ability to assess corporate impacts of changes and recommend strategies to senior management. 
  • Experience integrating MarTech systems with other software applications, databases, and APIs. · Experience with customer data management platforms and data governance.
  • Knowledge of data privacy regulations (e.g., GDPR, CCPA).
  • Proven professional experience with Cloud platforms (AWS etc.)
  • Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools.
  • Ability to communicate findings to technical and non-technical stakeholders, and support decision-making process to act on recommendations. 
  • Ability to synthesize insights from different reports, by performing deep dives in customer behaviors
  • Experience with Agile delivery processes and methodologies.

Other desirable job-specific skills:

  • Prior experience with data visualization or BI tools is a plus.
  • Experience with AdTech technologies such as Meta, Google is a plus.
  • Able to exercise independent judgment and act on it. 
  • Excellent analytical, and creative problem-solving skills. 
  • Excellent communication and presentation abilities.
  • Strong organizational skills, time management, portfolio prioritization, and accountability.
  • Excellent listening, interpersonal, written, and oral communication skills. 
  • Logical and efficient, with keen attention to detail. 

Benefits and Total Rewards

Total Rewards:

  • Competitive base salary.
  • Annual Bonus
  • Industry-leading Benefit Plans (Medical, Dental, Vision)
  • Paid time off, including vacation, paid holidays, sick time, and personal days
  • 401(K) Plan with company match + additional contribution

Career Growth:

  • Advancement opportunities
  • Career mobility 
  • Education reimbursement for continued learning
  • Training and Development programs

Additional Offerings:

  • Well-being program
  • Community service and engagement programs
  • Product programs
  • Free drinks onsite

Bring the Future

Honda is driven by a passionate workforce that is proud of the quality products we produce and the goals we aim to accomplish. Our associates charge forward through guidance of the Honda 2030 Vision: Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives. 

You’re invited to
bring your skills, bring your background, and  bring the future at Honda. 

Apply today.  

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