IT Team Manager Marketing, Compliance & Analytics

Job Purpose

This role at Honda is in the Marketing Technology Unit within the IT Dept. Your goal will be to provide seamless, sustainable, and innovative solutions that exceed expectations and drive trust and satisfaction with the Honda and Acura brands. We are seeking a highly skilled and experienced Marketing, Compliance, & Analytics Team Manager. The ideal candidate will have extensive experience and knowledge of MarTech industry standards and possess solutioning expertise to bridge the gap between business needs and technical implementation. This role involves leading the technical aspects of loyalty and personalization initiatives, working closely with architects, Business Units, 3rd party Agencies, and ensuring that all components of solutions align with business requirements and priorities.

Key Accountabilities

MarTech Expertise and Solutioning:

• Provide in-depth knowledge and expertise in MarTech solutions, focusing on loyalty, cookie compliance, and personalization programs. 
• Identify gaps in current solutions, integration points, and processes, recommending improvements to enhance efficiency and effectiveness. 
• Act as a liaison between business stakeholders and technical teams to assist in the completion of business and system requirements. 
• Establishing process flows from business requirements to deployment for the MarTech team. 
• Decompose complex solutions into manageable components, detailing roles and responsibilities for each part. 
• Lead the selection of Customer Journey Orchestration (CJO) tools, focusing on campaign requirements, integration points, and rollout plans. 
• Oversee campaign migration processes, orchestrating detailed requirements across multiple teams. 
• Create strategies for customer conversion to drive business objectives and reduce bounce rates.
• Define, integrate, implement, and roll out loyalty programs, ensuring seamless integration across systems. 
• Utilize CRM systems to enable personalized communication and track customer journeys. 
• Implement Personalization Engines to deliver personalized experiences. 
• Partner with Customer Data Platform (CDP) teams to aggregate customer data and provide insights into tailored marketing strategies. 
• Integrate Voice of Customer (VoC) Platforms to capture feedback and enhance customer engagement. 
• Employ analytical and attribution tools (e.g., Adobe Analytics, Google Analytics) to measure and optimize campaign performance. 
• Integrate loyalty systems, rewards, and recognition programs to drive customer retention and engagement. 
• Keep abreast of relevant technologies and business drivers. 
• Take ownership of loyalty and personalization programs. 
• Provide guidance and support to development teams, troubleshooting issues, and implementing solutions. 

Key Accountabilities (Continued):

Technical Program Management:

• Utilize scaled agile and Waterfall methodologies to manage and deliver programs efficiently.
• Establish KPIs and metrics to monitor programs' technical performance and provide reports for senior management.
• Development of Statement of Work (SOW), RFP, Contracts, and maintaining the group’s budget (preferably Clarity).
• Ensure that all programs adhere to quality standards and best practices through effective quality control processes.
• Partner with Project Managers and Product Owners to develop and maintain detailed project plans, ensuring timely delivery and alignment of priorities across various projects and groups.
• Partner with Project Managers and Product Owners to manage project budgets, resources, and risks, ensuring projects are delivered within financial constraints and meet program goals.
• Experience managing programs across cross-functional teams, building processes, and coordinating release schedules.
• Achieve the QCD (Quality Cost Delivery) goals: including schedule, budget, and quality commitments.
• Effectively link IT activity to business outcomes.
• Ensure the resolution of incidents and management of problems that impact the delivery.

Qualifications, Experience, and Skills

• Bachelor’s degree in computer science, Information Technology, or a related field
• Minimum of 7 years of experience in MarTech IT Delivery, with a focus on MarTech initiative deliverables.
• Proven experience as a delivery/implementation manager, leading development teams in designing and delivering MarTech solutions.
• Knowledge and experience of zero-party data management and loyalty program integration.
• Strong understanding of:
  • CRM systems (such as Salesforce)
  • Personalization Engines (preferably Salesforce and Adobe Target)
  • Understanding of CDP (Preferably Treasure Data)
  • VoC platforms (Preferably Qualtrics, SurveyMonkey)
  • Chatbots and Virtual Assistants
  • Analytical and attribution tools (Preferably Google Analytics, Adobe Analytics)
• Excellent communication skills, with the ability to translate business needs into technical solutions.
• Demonstrated leadership skills, with the ability to drive alignment and collaboration across diverse teams.
• Strong problem-solving skills, with the ability to identify and address gaps in solutions and processes.
• Strong understanding and experience in SDLC in both Waterfall and Scaled Agile delivery models.
• Understanding of Quality, Incident Management, Problem Management.
• Basic familiarity with tools such as Jira, Confluence.
• Experience with Salesforce helpful
• Proficient with PowerPoint, MS Word, Excel
• Automotive, product ownership knowledge helpful