Analytic Manager

Job Purpose

American Honda Motor is looking for an experienced analytic manager to lead our business analytic and insights team for Marketing, Sales, and Product functions. This team partners cross-functionally with marketing managers, product managers, agencies, and technology teams to provide actionable insights, strategic recommendations, and analytic initiatives. In this role, you will perform exploratory analyses, design & implement experiments, and present insights that will support all customer experience and marketing initiatives. You will also promote the use of data and analytic as a critical requirement of our business and will instrument required processes and toolsets to expand our analytic capabilities. 

Key Accountabilities

• Build strong relationships with internal and external partners to provide strategic advice on American Honda’s sales and marketing performance, and operational efficiency 
• Identify strategic and tactical priorities while working with colleagues across business intelligence, data science, and data engineering to define the best solution for each problem
• Structure data analytic projects related to sales and marketing, driving insights and analysis of channel strategy and performance and effectively communicate findings at all levels (within the team, to cross-functional partners, to leadership / executives) 
• Provide requirements and work with BI team to create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, influence strategy 
• Lead and manage complex data analytic projects, e.g., campaign effectiveness, KPI development, customer value analysis.
• Reporting on marketing program progress and performance, including creation of all post-campaign analyses, insights and recommendations.
• Work with and manipulate large, complex data sets for analysis and reporting
• Establish product testing and experimentation programs for web properties, mobile applications, and marketing to improve customer experience and business performance. 
• Lead the design and execution of A/B tests, multivariate experiments, and other testing methodologies. Create shared repository of experiment learnings, ensuring that data-driven insights drive continuous improvement and innovation across the business
• Work with internal product managers, developers, UX designers, and external partners to propose, plan, execute, and measure experiments. Provide actionable insights to drive strategic decisions. 
• Oversee and coach a team of data analysts responsible for digital product analytic, customer segmentation, experimentation, and forecasting.  
• Assist with ad-hoc data inquiries, and consultation with executive management
   

Qualifications, Experience, and Skills

• Bachelor’s degree in Business or a quantitative field (e.g., Statistics, Mathematics, etc.)
• 12+ years of experience in a directly related field such as product analytic, marketing science, or data science role
• 12+ years of experience in SQL and strong knowledge of relational databases 
• 7+ years of experience in analyzing data and creating dashboard in PowerBI, Tableau or other BI applications
• Managed and coach an analytic team
• Experience leveraging data insights to influence business stakeholders and communicate complicated analysis insights to non-technical audiences
• Experience performing complex marketing data segmentation and analysis, KPI development, campaign insights and reporting
• Strong SQL programming skills and familiarity with data warehousing concepts and databases in general, including servers, SFTP, encryption keys, etc.
• Experience independently scoping and executing customized incrementality tests with cross-functional stakeholders (testing experience should include A/B tests, geographical testing, as well as time-based experiments)
• Experience summarizing test results using statistical analysis software (R, Python, etc)
• Knowledge of dashboarding and reporting tools (Tableau, Business Objects, Power BI) and how to visualize data to tell stories
• Excellent communication skills presenting to and influencing cross functional leaders, business managers, and engineering teams. 
• Demonstrates clear communication and presentation skills (oral and written)

Working Conditions

• Hybrid

Benefits and Total Rewards

What differentiates Honda and makes us an employer of choice?

Total Rewards: 

• Competitive Base Salary: Pay will be based on several variables that include, but not limited to, geographic location, work experience, education, etc.
• Annual Bonus
• Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, paid holidays, sick time, personal days
• 401K Plan with company match + additional contribution
• Lifestyle Bonus
• Relocation assistance

Career Growth:

• Advancement opportunities
• Career mobility  
• Education reimbursement for continued learning
• Training and Development programs 

Additional Offerings:

• Wellbeing program
• Community service and engagement programs
• Product programs
• Free drinks onsite